Kevin Smith Tweets His Weight Out Of The Plane

Southwest got into the most major Twitter PR mess last week when a customer tweeted repeatedly that the air company would not let him in because of his weight. The customer in question is Kevin smith, a Hollywood producer who's about to release his latest chef d'oeuvre, Copout. You may also know him as "Silent Bob" from Jay & Bob:

It seems like the producer is a bit upset about the situation, which leads him to use inappropriate language to express his furious anger:

Dear Fucktarded PR-Challenged Fatty-Haters at @SouthwestAir: Your "apology" blog is insulting, redacted bullshit. FULL details in two hours

Indeed, in a post called "The not so silent Bob", the Southwest customer relationship team tries to make it up to the Hollywood producer, realizing how bad a fat man could allegedly hurt their brand:

 If a Customer cannot comfortably
lower the armrest and infringes on a portion of another seat, a
Customer seated adjacent would be very uncomfortable and a timely exit
from the aircraft in the event of an emergency might be compromised if
we allow a cramped, restricted seating arrangement.

Since there was only one seat left on the earlier plane Kevin Smith wanted to catch, the flying crew decided that the guy was too fat for it. Security reasons! And quite frankly, I have to agree with the airline. I love Kevin Smith's performances, both as a director and as an actor. However, when  it comes to jeopardizing the security of a whole airplane, I say no. Mr Smith saw in this incident an opportunity to spark a controversy on Twitter about his weight and social discriminations. And since he is on the Twitter suggested list of users, none but 1.5 million people could read his tweets trashing the Southwest brand.